Advertising
'The Soloist' Buys Into ABC's Oscar Show
One of the first film commercials for ABC's "Academy Awards" broadcast will come from Paramount Pictures' "The Soloist," according to executives close to the company.
Media executives say the pricing for a 30-second commercial in the show is now $1.4 million--lower than the initial $1.8 million ABC was asking from TV advertisers before the economy took a turn for the worse in the fourth quarter last year.
Target mostly an upscale women audience in the spring.
Although movies are now allowed to buy commercials in shows, there are a host of restrictions to prevent studios from appearing to capitalize on the award proceedings. For instance, studios can only advertise a movie that is released after the Oscar broadcast; no commercial can be for a sequel/prequel of a movie. Studios are only allowed to advertise one film and one spot in the broadcast.
An ABC spokeswoman had no comment. A Paramount spokesperson would not confirm the studio's plans. The Oscars will air on ABC on Feb. 22.
No comments:
Post a Comment